Nutrient dashboard to determine what will help users achieve their goals.Here are a few of the new features offered to those who upgrade: For $9.99/month or $49.99/year, subscribers get a more robust, personalized experience on MyFitnessPal. It looks like we have our answer – a premium subscription model. Purchased by Under Armour for $475 million earlier this year, MyFitnessPal helped Under Armour create the world’s largest digital health community with more than 120 million members.Since the purchase, financial experts have speculated on how Under Armour might monetize MyFitnessPal which has an estimated 85 million users. Earlier this week MyFitnessPal rolled out its new premium app, an ad-free subscription with advanced tools and better analysis for a more customized fitness and nutrition experience.
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